Marketing and Communication

The skills, knowledge, and qualification to step up.

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BSB40820 Certificate IV in Marketing and Communication

12 Units 6 Core Units 6 Electives
  • 2 elective units must be selected from Group A 
  • 2 elective units must be selected from Group B

For the remaining 2 elective units: 

  • up to 2 units may be selected from groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Core Units

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents

Elective Units

Group A – Marketing

BSBMKG434 Promote products and services
BSBMKG438 Implement and monitor advertising production
BSBMKG440 Apply marketing communication across a convergent industry
BSBMKG432 Research international markets

Group B – Transferable Skills

BSBESB404 Market new business ventures
BSBFIN401 Report on financial activity
BSBOPS306 Record stakeholder interactions
BSBOPS403 Apply business risk management processes
BSBOPS404 Implement customer service strategies
BSBPEF402 Develop personal work priorities
BSBTEC303 Create electronic presentations
BSBTWK401 Build and maintain business relationships
BSBTWK503 Manage meetings

 

BSB50620 Diploma of Marketing and Communication

12 Units 5 Core Units 7 Electives
  • 3 elective units must be selected from Group A 
  • 2 elective units must be selected from Group B

For the remaining 2 elective units: 

  • up to 2 units may be selected from groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Core Units

BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work

Elective Units

Group A – Marketing

BSBMKG543 Plan and interpret market research
BSBMKG545 Conduct marketing audits
BSBMKG546 Develop social media engagement plans
BSBMKG551 Create multiplatform advertisements for mass media
BSBMKG553 Develop public relations campaigns
BSBMKG554 Plan and develop public relations publications

Group B – Transferable Skills

BSBCMM511 Communicate with influence
BSBCRT512 Originate and develop concepts
BSBFIN501 Manage budgets and financial plans
BSBOPS504 Manage business risk
BSBOPS505 Manage organisational customer service
BSBPEF501 Manage personal and professional development
BSBSTR501 Establish innovative work environments
BSBTEC404 Use digital technologies to collaborate in a work environment

 

BSB60520 Advanced Diploma of Marketing and Communication

12 Units 4 Core Units 8 Electives
  • 2 elective units must be selected from Group A 
  • 3 elective units must be selected from Group B

For the remaining 3 elective units: 

  • up to 2 units may be selected from groups A and B
  • if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Core Units

BSBMKG621 Develop organisational marketing strategy
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks

Elective Units

Group A – Marketing

BSBMKG624 Manage market research
BSBMKG625 Implement and manage international marketing programs
BSBMKG626 Develop advertising campaigns
BSBMKG627 Execute advertising campaigns

Group B – Transferable Skills

BSBCRT512 Originate and develop concepts
BSBFIN501 Manage budgets and financial plans
BSBLDR601 Lead and manage organisational change
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
BSBTEC601 Review organisational digital strategy

 

BSB42415 Certificate IV in Marketing and Communication

12 Units 5 Core Units 7 Electives

Core Units

BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units

Any 7 of the following:

BSBADV404 Schedule advertisements
BSBCUS401 Coordinate implementation of customer service strategies
BSBFIA412 Report on financial activity
BSBLDR402 Lead effective workplace relationships
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
BSBMKG413 Promote products and services
BSBMKG419 Analyse consumer behaviour
BSBPRO401 Develop product knowledge
BSBWRT401 Write complex documents
BSBRES401 Analyse and present research information

And choose 1 unit from any other Certificate IV or Diploma level unit qualification:

BSB52415 Diploma of Marketing and Communication

12 Units 3 Core Units 9 Electives

Core Units

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work

Elective Units

Any 8 of the following:

BSBADV507 Develop a media plan
BSBADV509 Create mass print media advertisements
BSBADV510 Create mass electronic media advertisements
BSBCRT501 Originate and develop concepts
BSBFIM501 Manage budgets and financial plans
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish the marketing mix
BSBMKG506 Plan market research
BSBMKG510 Plan e-marketing communications
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business to business marketing
BSBMKG522 Plan measurement of marketing effectiveness
BSBMKG529 Manage client account
BSBMKG537 Develop a social media engagement plan
BSBPUB501 Manage the public relations publication process
BSBPUB502 Develop and manage complex public relations campaigns
BSBPUB503 Manage fundraising and sponsorship activities
BSBPUB504 Develop and implement crisis management plans
BSBWRT501 Write persuasive copy
ICTGAM504 Manage interactive media production

And choose 1 unit from any other Diploma or Advanced Diploma qualification.

BSB61315 Advanced Diploma of Marketing and Communication

12 Units 3 Core Units 9 Electives

Core Units

BSBADV602 Develop an advertising campaign 
BSBMKG609 Develop a marketing plan
BSBMGT616 Develop and implement strategic plans

Elective Units

Any 9 of the following:

BSBADV604 Execute an advertising campaign
BSBCOM603 Plan and establish compliance management systems
BSBCRT501 Originate and develop concepts
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBINN601 Lead and manage organisational change
BSBINM601 Manage knowledge and information
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT617 Develop and implement a business plan
BSBMKG523 Design and develop an integrated marketing communication plan
BSBMKG603 Manage the marketing process
BSBMKG605 Evaluate international marketing opportunities
BSBMKG607 Manage marketing research
BSBMKG608 Develop organisational marketing objectives
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedure for sustainability